Making quality music is the most important step for an artist on the rise... but a lot of artists mis out on one of the other crucial steps to becoming successful... building a brand! Here are four steps that will help you stand out in the crowded field of musicians and build an organic following that can carry you to the top of the game.
1. Visual Identity: Your brand identity is anything your audience sees from your name, your logo, font choice, brand colors, and all of your digital content. Having a clear visual brand encourages your audience and new followers to check out your music. Make sure your photography, videography, and graphics designs such as album and single cover artwork is on point. If someone loves the design of your mixtape cover, studies show they are way more likely to listen to the music. We offer photography and videography services for all artists in the DMV.
2. Use Every Social Media Platform: Many artists fail to use all of the tools at their disposal to build a brand and create a name for themselves in the industry and beyond. No matter what your marketing budget is, you can gain real traction in brand building by creating a presence for your self and your music on all social media platforms. Every artist on the come up needs to have a strong presence on Tik Tok, Instagram, Youtube, Twitter, and Soundcloud just to get started. Skipping any of these steps is leaving a giant hole in your online presence. You need to become a master at these platforms in order to leverage their full potential.
3. Build A Community: Once you have established your online presence, you need to communicate and interact with the people on each platform to build a relationship with your followers and build your brand. When artists only post their music and do not interact with their followers, they are missing out on a valuable chance to build a meaningful connection.
4. Promotion: Promoting your brand and your music is a necessary step to becoming a successful artist. Every single, music video, and mixtape you drop needs to be promoted on all of your social media sites leading up to the launch and then pushed after the launch. We offer many different promo packages to help push your music, you can view the different packages HERE. Also, make sure you are consistent with your content, do not take too long in between music drops and stay active with your fans in between releases. And lastly, make sure your work-of-mouth game is strong in real life and that you are communicating your vision as an artist and promoting your music to friends, family and people on the streets. You never know who will become your biggest supporters.
Build your brand, use all social media platforms, stay consistent with your promotion, and engage with your followers and you are on your way to building a successful brand and becoming a successful artist!