Know the Business, Not Just the Music

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ďThe record business is just that, the record, Business.Ē -Dr.Dre

One of the many misconceptions Artists have about the music industry is that talent and skill is enough to make it and this is one of the most untrue things on earth. Although this is wrong, I can understand why people may believe that. Whenever we watch our idols, and we hear about their stories, we always hear about where they came from, some of their hardships and how talented and skilled and special they are. What we rarely ever hear is the business side. The mythology of an artist is always about his or herís personal, emotional or historical struggle, but those struggles never involve the business side, as if it didnít matter.

This is where people get the misconception that all they have to ever worry about is the artistry, not about being professional, or being business savy or knowing how a record deal works and so forth. This is one of the reasons why a lot of people give up, because they work and work on their craft but they donít seem to see any results. Their views on Youtube isnít going up, their following isnít going up. This is what may lead some people to believe this other truth, that artists who make it were destined by God to make it. That it was pre written way before they were born and that the reason youíre not where you are is because this was not part of the plan for you.

This too is equally wrong, the reason youíre not making it isnít you not working hard enough on your craft as an artist, it sometimes is the fact that youíre not doing the business side of things right, if not at all. Itís not enough to just be a dope rapper, singer, producer, you need to be a dope business man/woman as well.

So many times I hear people say, ďNaw son, that shit on the radio is trash, Iím way better than those niggas,Ē or ďMan Iím such a talented artist, why arenít I as successful as so and so.Ē The reason why is maybe youíre not networking enough, youíre not showing up to gigs on time, you have no manager, no social media consultant or social media presence, the list can go on and on, and what relates to you depends on your specific situation. I mean if it all it took was talent, than why are you not on the radio, and Young Thug is? Why is it that Lil Uzi Vert is so terrible yet his known all over the Hip-Hop world, but you Mr. Lyrical miracle or Mr. Iím better than him remain unheard of. It might be because you donít have a proper team, or youíre not running your business correctly.

So at the end of the day, the music you listen to, the artists you love, the concert you went to last night and enjoyed the fuck out of, the album that is the soundtrack to your life, would not all be there if there werenít funding, planning, advertising and a whole bunch of business related shit. So do yourselves a favor artists, learn the business side of the industry on top of being the best artist you can be. Iím not saying try to do everything, that will wear you out, but at the very least, have some knowledge and understanding of whatís going on around you, business wise. I mean, after all, you are the main act, so shouldnít you have some power over it all.

Written by: Jean-Bernard Lauture for

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