About King Los: Carlos "Los" Coleman is one cocky dude. But it's hard to hate on his swagga. After initially turning down a chance to ink with Diddy in 2002, only to be sought after by the Bad Boy CEO a second time years later, the Baltimore native has acquired an almost legendary status in some hip-hop circles, bolstered by an unfailing stream of mixtapes. "People are already placing me in their top five." says the MC.
He dropped his first mixtape, Los Freestyles, in 2000 and enjoyed a moderate buzz, before trying out for, and making, the final cut of MTV's Making The Band in 2002. But he opted out, "I didn't want to be in a group," Los explains. Diddy, however, remembered Los, and after a 10-minute freestyle audition, he finally signed him in early 2006. After nearly two years on the roster, though, Los left when a legal situation with his other label, the Baltimore-based indie Da Bloc Inc., soured the deal.
After the split, Los has built his brand online, releasing several critically acclaimed mixtapes and a slew of freestyles that displayed his uncanny wordplay. "As quickly as he raps and as much as he is really saying, I would put him in a category of a Jadakiss, Nas, or even go as far as Eminem." says DJ Ill Will.